Facebook Music

So, there’ve been rumors about it for a while, and it was really inevitable from day one… Music is an industry of cool, after all, and when it comes to “cool” on the web, facebook is definitely fighting for the title. This recent piece of news is probably the most founded information I’ve been able to find about facebook’s upcoming music platform, which is sad, because it really doesn’t have THAT much, but its a start, and we’ll see a lot more soon.

What excites me about it though, is that if facebook follows its platform strategy nice and strong into the music pages, it could be a very good thing. With variable pricing models such as Amiestreet’s little algorithm, name your price models such as those made popular by Radiohead, and an entire universe of other possibilities that I believe we’re only seeing the tip of the ice berg on, music is really showing that its open to options, and fans are too (especially when it comes to laying out their dollars). And if there’s one thing that facebook’s platform is good at, its providing people with options for doing a vast array of things in a variety of ways (think of all the variants of “Wall’s” there are on facebook).

If facebook lets us provide artists with a variety of options when it comes to selling their music through facebook, connecting with their fans through facebook, promoting themselves through facebook and a whole slew of other things through facebook they same way they have when they let us play around with everything else on facebook, I think this could really be a very nice starting point for the future of music.

But we’ll see how that goes, especially since it looks like the big motive is to start monetizing traffic through their own music sales. Primitive economics made digital… I hope they don’t waste what they’ve got.